Overview:
In June 2025, Ola Krutrim—India’s pioneering AI startup—unveiled Kruti, a cutting-edge AI assistant powered by the country’s first Indigenous Large Language Model (LLM). With support for over 10 Indian languages and deep cultural alignment, Kruti represents a significant leap in India’s AI journey, competing with global giants like OpenAI’s ChatGPT and Google’s Gemini, but uniquely optimized for Bharat.
This article explores everything about Kruti by Ola Krutrim—from its core features, technological foundation, and supported languages, to its use cases, comparisons, and market impact.
What is Kruti by Ola Krutrim?
Kruti is an AI-powered multilingual assistant developed by Krutrim SI Designs, a subsidiary of Ola’s parent company. It is built on Krutrim’s own LLM, trained using diverse Indian datasets, making it highly effective in understanding, processing, and generating content in Indian languages.
Core USP: Kruti is the first AI assistant made in India, for India, offering voice and text support across multiple Indian languages.
Key Features of Kruti
✅ Multilingual Support
Kruti supports over 10 Indian languages, including:
- Hindi
- Tamil
- Telugu
- Kannada
- Malayalam
- Bengali
- Marathi
- Gujarati
- Odia
- Punjabi
This enables seamless communication for users across India’s vast linguistic diversity.
✅ Voice and Text Interactions
Users can talk to Kruti or type queries—offering both voice-enabled AI interaction and traditional text-based prompts.
✅ Cultural Context Awareness
Unlike Western LLMs, Kruti is deeply rooted in Indian cultural nuances, idioms, and real-world use cases relevant to Indian users—from local governance to Bollywood, cricket, and Ayurveda.
✅ Offline Capabilities (Upcoming)
Krutrim has announced future versions of Kruti may include offline or edge-based AI models, especially for mobile phones—crucial for Tier 2 and Tier 3 cities.
✅ Use Case Specific Templates
Kruti is not just a general chatbot. It provides pre-built solutions for:
- Writing resumes in Indian languages
- Generating emails and documents in local dialects
- Translating between Indian languages
- Offering government-related support (RTI, PAN, etc.)
How is Kruti Different from Other AI Assistants
| Feature | Kruti (Krutrim) | ChatGPT (OpenAI) | Gemini (Google) |
| Developed in India | ✅ Yes | ❌ No | ❌ No |
| Supports Indian Languages | ✅ Native Support | ⚠️ Partial via plugins | ⚠️ Partial |
| Cultural Alignment | ✅ High | ❌ Low | ❌ Medium |
| Voice Input | ✅ Built-in | ⚠️ With extensions | ✅ Available |
| Offline Use (Future) | ✅ Planned for mobile | ❌ Cloud-only | ❌ Cloud-only |
| Integration with India Stack | ✅ In progress | ❌ No | ❌ No |
Who Can Use Kruti?
Kruti is ideal for:
Students and Educators
- Homework help in regional languages
- Translation of English to local languages
- Essay generation and research aid
Small Businesses
- Create marketing content in native languages
- Write business proposals and invoices
- Local customer service bots
Rural India / Farmers
- Voice-based query for weather, mandi prices
- Government scheme support in native tongues
Government & Institutions
- Language-agnostic citizen service support
- Local administration assistance
- Voice-enabled RTI / Aadhaar support
The Technology Behind Kruti
Kruti is powered by Krutrim’s LLM, which was launched in late 2023. The company claims the model was trained using:
- Indian web data
- Government datasets
- Multilingual corpora
- Culturally relevant Indian context
Its backend is optimized for edge computing and scalability, enabling deployment in smartphones, IoT devices, and smart kiosks.
Why Kruti is a Game Changer for India
- Digital Inclusion: By supporting native languages, Kruti bridges the AI gap for non-English speakers.
- AI for Bharat: Empowers millions in villages and small towns with AI-driven access to knowledge and services.
- Data Sovereignty: Trained on Indian data, hosted on Indian servers—enhancing privacy and control.
- Atmanirbhar Bharat Vision: Aligns with India’s mission for technological independence in AI and digital infrastructure.
How to Access Kruti AI Assistant?
As of now, Kruti can be accessed via:
- Mobile App (Android/iOS) – Available in phased rollout
- Krutrim Website – krutrim.com
- Smart Devices – Ola and partner devices will embed Kruti soon
Planned Integrations (Upcoming)
- Ola Electric scooters & cars
- Government service kiosks
- Krutrim smart speaker ecosystem
The Vision Behind Kruti: Bhavish Aggarwal’s Statement
“With Kruti, we are not just launching another chatbot. We are building a truly Indian AI assistant that speaks our languages, understands our culture, and solves India’s unique challenges.”
— Bhavish Aggarwal, Founder of Ola & Krutrim
Future Roadmap for Kruti AI
- 24 Indian languages support by 2026
- Full offline AI on mobile phones
- Data security & privacy compliance with Indian regulations
- APIs for developers and startups
- Voice clones and personalization features